Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon. Sorting through thousands, or even millions, of irrelevant mentions, interactions and impressions to get to an actionable insight or trend manually is impossible. Even if the data is well-organized in descriptive data visualizations, crucial social media trends and insights will be missed.
Consumers are speaking up everywhere and faster than ever before. That’s why Synthesio & Ipsos have created Signals. Join us to hear how bringing together decades of market research methodologies and social listening technology will provide insights that will help you answer real business questions like:
- Is a new competitor becoming a threat to my business?
- Are the influencers I work with generating engaging content?
- Who or what do consumers associate with my brand?