Flair Collection

Life in a lookist society: beauty and self-care in South Korea

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.

Flair South Korea 2020 - Customized & Connected

The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.