Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
The second edition of Indonesia Flair presents a dynamic and thriving nation that is growing in international importance.
This is the eighth edition of Ipsos Flair Italy. Once again we have reported what is happening in the country, including the reactions of Italians and how they feel about their place in the world.
Indonesia is more often in the news because of volcanic eruptions, tsunamis or other disasters, than for a more positive coverage. It is all the more unfair since the country, one of the most attractive in the world for tourists, has been experiencing sustained economic growth for decades and,…
Having described France as a time-bomb at the heart of Europe and a country frivolously denying reality, The Economist designated France as the country of the year in 2017. Perhaps Emmanuel Macron’s election has already changed the global outlook on the country.
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
For many Brazilians, it’s the “Time for Truth”. Years of political scandals, government corruption and the omnipresent “false news” have become too numerous - people now trust only themselves to discover reality. Brands, advertising, companies are not spared by this new age of suspicion.
Italy internalises turbulence, Italy’s families are in an increasingly precarious situation, Italy is dominated by a cautious attitude... Discover the 10 points of Flair Italy 2017.