Getting It Right: The Brand Strategy Podcast

A fortnightly podcast looking all things brand strategy.

The author(s)

  • Douwe Rademaker Ipsos Marketing, US
  • Chris Murphy Market Strategy and Understanding, US
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Getting it Right | Podcast

Getting It Right aims to inspire listeners to think differently about brands, brand strategy and brand growth. Our goal in each fortnightly episode is to leave you with at least one inspiring idea to act differently when managing brands.

 

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If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]

 

Episode 8: Brand Consciousness – Steven Naert joins hosts Douwe and Chris this week to discuss brand consciousness and brands doing good in society.

 

Episode 7: Back to basics: Brand positioning – In this episode, Douwe and Chris are joined by Laura Hurst, Associate Partner, Strategy3, Ipsos in the UK, to discuss brand positioning and the power of simplicity.

 

Episode 6: Shaping 2025 and Beyond – On this episode, Sarah Castell, Head of Futures for Ipsos in the UK, and Philip Ryan, Partner, Strategy3, Ipsos in the US, join hosts Douwe and Chris to look at plausible, thought-provoking scenarios of what the next five years may bring. To learn more about what is discussed in this podcast, read the Shaping 2025 and Beyond report.

 

Episode 5: Dancing with Duality – On episode five of the podcast, Gillian Drewett, Global Head of Offer, Brand Health Tracking, Ipsos, joins hosts Douwe and Chris to discuss how brands can achieve growth in a mindful and mindless world. To learn more about the topic read Gillian’s paper, Dancing with Duality.

 

Episode 4: The Art of More – On episode four of the podcast, hosts Douwe and Chris are joined by Gesina Gudehus-Wittern, who heads up Ipsos’ insights consultancy Strategy3 in Germany. They discuss Gesina’s idea of The Art of More, which looks at how large and legacy brands too often have a warfare mindset and miss the market-shaping potential of their own brand assets.

 

Episode 3: Distinctive Brand Assets – In episode three, Douwe and Chris discuss new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam’s paper on the topic.

 

Episode 2: Consumer Consciousness – In episode two, our hosts, Douwe Rademaker and Chris Murphy, speak to Daan Versteeg, Country Manager of Ipsos in the Netherlands, about consumer consciousness, the new data-driven consumer centricity framework and its impact on brand building. To learn more about this topic read Douwe and Dan’s paper, Consumer Consciousness: A new survival strategy in an increasingly volatile world.

 

Episode 1: Anticipating fluid times through multi-scenario brand strategies – Welcome to our first episode of Getting It Right, recorded March 2021. This week, our hosts, Douwe Rademaker and Chris Murphy, sit down with Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss implementing dynamic brand strategy and how to get it right.

 

The author(s)

  • Douwe Rademaker Ipsos Marketing, US
  • Chris Murphy Market Strategy and Understanding, US

Media & Brand Communication