Flair

How the collision between past and present is shaping the fragmented future of Brazil

The 15th edition of Ipsos Flair Italy explores the complex dynamics shaping Italy in 2025, a year marked by a sense of fleeting hope and a desire for a brighter future amid ongoing challenges.

In our 2025 edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market.

Movements beneath the surface: tectonic tensions and real opportunities

Brazil has faced a political and socio-economic rollercoaster in recent times, and recent demographic shifts coupled with new behavioural trends present significant challenges and opportunities for businesses.

Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.

The modern workplace has shifted, with employees prioritising flexibility, wellbeing, and a sense of belonging. We highlight why aligning employee experience (EX) with customer experience (CX) is crucial for success, as emotionally engaged employees contribute to better business outcomes.

Retrospective analysis of Brazilian’s key concerns is increasingly important for understanding the context in which the public, private and non-governmental sectors operate. We outline the current top concerns facing the country.

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.