Ipsos Encyclopedia - Affect

Affect is the general term used in psychology (and in consumer behaviour research) to describe an internal feeling state. In plain language people usually refer to affect as emotion.

Definition

Affect is the general term used in psychology (and in consumer behaviour research) to describe an internal feeling state. In plain language people usually refer to affect as emotion. However, affect comes across as distinct states comprising emotions, feelings and mood.​​ Psychologists also use affect as the evaluative component of the three facets of attitude: affective, cognitive and conative.

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