Ipsos Encyclopedia - Car Clinic

A car Clinic is a research protocol, specific to the Automotive industry, including generally both qualitative and quantitative phases.

Ipsos Encyclopedia - Car Clinic

Car clinicDefinition

A car Clinic is a research protocol, specific to the Automotive industry, including generally both qualitative and quantitative phases.

The most common purpose is evaluating and learning how to improve a car prototype or a new model. The car to evaluate is compared to existing competitive models from different brands (usually from 3 to 6 cars). All the vehicles are assembled in a closed showroom, typically a facility with one-way viewing rooms and good security as the prototype should not be seen or photographed. Potential and recent buyers of the segment are recruited to view the cars, indicate preferences, and provide various ratings and opinions mostly on the styling and design.

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