Ipsos Encyclopedia - Google Effect

This is the tendency to forget information that can be found readily online by using Internet search engines such as Google.

Definition

This is the tendency to forget information that can be found readily online by using Internet search engines such as Google.

In a study where consumers were asked to recall everyday pieces of information, many simply could not remember basic information such as telephone numbers that should have been familiar, leading to the conclusion that they forgot the information because of the ease of finding it using devices.

How to spot - Ask where they access information (e.g. when do they use the search function on Google).

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