Herd behaviour refers to the behaviour of individuals (or animals like schools of fish, flocks of birds and mobs of kangaroos) within the group.
The term comes from ethology (the study of animal behaviour) is often used within the context of people (or animals) behaving without any clear origin of direction or coordination. Typical examples are the sudden movement of the herd in response to the threat of predators or the stampede of investors all trying to leave the stock market at the same time to limit their losses.
In both cases, the behaviour is a response to fear and is guided by what other individuals within the group do. Hence, individual behaviour is characterised by similar behaviour across of mass of individuals and copied behaviour.
Besides ethology, similar concepts (e.g. conformity, bandwagoning, information cascade, groupthink, peer pressure, keeping-up-with-the-Jonese, etc) have been referenced in sociology, social psychology, epidemiology, marketing/consumer behaviour and (behavioural) economics and (behavioural) finance. This makes herd behaviour a common feature of individual human behaviour.
[EVENT] Human Factors and Ergonomics in Healthcare
On March 10, join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!
[EVENT] World Pharma Pricing, Market Access & Evidence Congress
March 18-19 - Ipsos is delighted to be participating in the upcoming World Pharma Pricing & Market Access Congress – Europe’s largest market access and pricing conference. We invite you to join us for a relaxed and casual dinner March 18 at 8:00 p.m., following conference cocktails.
[Webinar recording] Sharpening physician insights: Integrating patient record auditing for increased accuracy and specificity
Listen to our webinar, co-hosted with Intellus Worldwide, and learn how you can leverage patient record auditing to develop a tailored portfolio strategy that helps physicians address their most challenging patient populations.