Ipsos Encyclopedia - Impression (aka View)

A single display of online content to a user's web-enabled device.

Definition

​A single display of online content to a user's web-enabled device. Many websites sell advertising space by the number of impressions displayed to users. An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a users screen, the ad server may count that loading as one impression.

Media & Brand Communication