Medical Devices & Diagnostics (MD&D): A medical device is any instrument, apparatus, appliance, software, material, or other article intended by the manufacturer to be used for purpose of:
- Diagnosis, prevention, monitoring, treatment, or alleviation of disease;
- Diagnosis, monitoring, treatment, alleviation, or compensation for an injury or handicap;
- Investigation, replacement, or modification of the anatomy or of a physiological process;
Devices can act by physical, mechanical or thermal means as opposed to pharmaceuticals which act by pharmacological, metabolic or immunological means.
Medical devices vary according to their intended use and indications. Examples range from simple devices such as syringes, medical thermometers, and disposable gloves to advanced devices such as computers which assist in the conduct of medical testing such as IVD, implants, and prostheses. The design of medical devices constitutes a major segment of the field of mechanical engineering.
Ipsos Healthcare has a global team of medical technology specialists focused on providing actionable insights to marketers of medical devices, technology, and diagnostics. The team has extensive industry knowledge and expertise and vast experience across developed and emerging markets.
[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?