Ipsos Encyclopedia - Memeification

Memefication is the conscious design of meme for delivering information through effective, contagious messages.

Definition

Memefication is the conscious design of meme for delivering information through effective, contagious messages.

 

A Meme is an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means. It can also be an image, video or piece of text (typically humorous in nature), that is copied and spread 'virally' by Internet users, often with slight variations.

 

Other useful references:

http://www.greenbookblog.org/2015/07/27/the-memefication-of-insights/ 

http://www.insites-consulting.com/the-memefication-of-insights/

Media & Brand Communication