Ipsos Encyclopedia - Mini Group Discussion

​A Mini Group Discussion is a Focus Group with fewer participants (usually 4-6) than the normal 8-12.

Definition

​A Mini Group Discussion is a Focus Group with fewer participants (usually 4-6) than the normal 8-12. This allows each respondent to have more time to voice their opinions, and can often lead to a more in-depth understanding of the topics at hand.

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