Ipsos Encyclopedia - Neurometrics

Neurometrics is a hybrid term developed over recent years in usage among practitioners of neuroscientific based market research to refer to the general category of nonconscious methods used to gauge response to all types of marketing elements such as advertising, packaging, product, etc.

Definition

Neurometrics is a hybrid term developed over recent years in usage among practitioners of neuroscientific based market research to refer to the general category of nonconscious methods used to gauge response to all types of marketing elements such as advertising, packaging, product, etc.

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