Face-to-face data collection is often abbreviated to F2F. The interviewing methodology by which interviewers interview respondents, or sometime recruit participants, in-person, with a computer (CAPI).
Feelings is the conscious or subjective experience of emotion, its "mental and private experience". Psychology makes distinctions between affective reactions: Emotion, feelings and mood.
Type of qualitative research that consists of structured discussion of a particular topic with a small number of selected participants (usually 5-9) (8 to 10 in the US).
The collection of answers to a set of questions, conducted via any interviewing method.
A test procedure for print advertising in which test material is placed in a folder with other ad pages, and sometimes editorial content.
Factorial Design is a type of statistical experimental design where units are assigned to groups that represent all possible combinations of the independent variables of interest (Esomar).
Facial Coding uses automated software and webcam capture and has become one of the most relied upon methods for quantifying emotional response to ads and digital videos used in market research.
A universal system for identifying emotion based upon measurements that code human facial movements using slight, instant changes in facial expressions .