Ipsos Encyclopedia

Ipsos Encyclopedia - Market Access

Market Access, also known as Global Evidence, Value and Access, is the process used to ensure that all patients who are eligible to benefit from a specific treatment get access to it, at the appropriate price.

Ipsos Encyclopedia - Millennials

Millennials (or Generation Y) are currently the youngest adult age grouping used in generational analysis of data. With some minor variations, they are defined as those born in the year 1980 and onwards; for example, Pew Research Center defines them as those born in 1981 and after. Ipsos defines…

Ipsos Encyclopedia - Mobile Advertising

Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps.

Ipsos Encyclopedia - Mixed Reality

Mixed reality (MR) sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

Ipsos Encyclopedia - Machine Learning

Machine Learning can be thought of as a set of techniques and tools that allow computers to "think" by making predictions or determining patterns in data.

Ipsos Encyclopedia - Medical Devices & Diagnostics

Medical Devices & Diagnostics (MD&D): A medical device is any instrument, apparatus, appliance, software, material, or other article intended by the manufacturer.

Ipsos Encyclopedia - Marketing Mix Modelling

​Marketing mix modelling (abbreviated as 'MMM') is an analytical approach that uses historical data, such as retail audit data, syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities.

Ipsos Encyclopedia - Moderator

​A Moderator is the person who leads (but does not influence the outcome of) group discussions and/or in-depth interviews.

Ipsos Encyclopedia - Mobile Market Research

Mobile Market Research refers to market research in which the participants take part and answer via mobile devices.

Ipsos Encyclopedia - Mini Group Discussion

​A Mini Group Discussion is a Focus Group with fewer participants (usually 4-6) than the normal 8-12.