Ipsos Encyclopedia

Ipsos Encyclopedia - Nonconscious

​Mental functioning and processing that occurs outside of a person's conscious awareness.

Ipsos Encyclopedia - Neurometrics

Neurometrics is a hybrid term developed over recent years in usage among practitioners of neuroscientific based market research to refer to the general category of nonconscious methods used to gauge response to all types of marketing elements such as advertising, packaging, product, etc.

Ipsos Encyclopedia - Nested Sample (aka Multi-Stage Sample)

Nested Sample or Multi-Stage Sample is a sample that is selected in stages, where the sampling units at each stage are sub-samples from the previous stage (e.g., first males, then ages 18-24).

Ipsos Encyclopedia - Nominal Scale (aka Classified Scale)

Noun (statistics) a discrete classification of data, in which data are neither measured nor ordered but subjects are merely allocated to distinct categories.

Ipsos Encyclopedia - Neuromarketing

Neuromarketing draws upon the latest understanding of Neuroscience and Behavioural Science in terms of how the brain works and how emotions act as unconscious drivers to help marketers understand human motivation, evaluate response to marketing stimuli and enhance understanding of how consumers can…

Ipsos Encyclopedia - Net Easy Score

The Net Easy Score, also spelled NetEasy Score, measures how easy customers find it to interact with an organisation.

Ipsos Encyclopedia - Nonparametric Test

​Typical parameters are the mean and variance of a probability distribution.

Ipsos Encyclopedia - Neuroeconomics

​Neuroeconomics is an interdisciplinary study that unites economics, psychology and neuroscience with the ultimate purpose of explaining human decision making; the brains ability to process alternatives and decide to follow a determined course of action.

Ipsos Encyclopedia - Net Promoter Score (NPS)

NPS originally stood for Net Promoter Score, but now means Net Promoter System.