Ipsos Encyclopedia

Ipsos Encyclopedia - Qualitative Research

As Qualitative practitioners at Ipsos, we know that its purpose and value to marketers has been its ability to uncover fresh, unexpected and in depth learnings that help identify, create and maintain a distinct point of difference for their innovations and brand and communication propositions.

Ipsos Encyclopedia - Questionnaire

Simply put, a "questionnaire" is a set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study. In the research industry, it is often the core document for development and refinement, which contains questions designed to answer…