Anchoring is the term used to describe the effect whereby an initial exposure to information or a number serves as a reference point and influences subsequent judgments. This influence usually occurs without our awareness.
The traditional key players in the Automotive industry are Vehicle Manufacturers, Automotive Parts Suppliers, Automotive Finance and Leasing Institutes, Automotive Dealerships for car sales plus automotive independent workshops for services & after sales, Insurance companies as vehicles must be…
Anthropology is at its core the science of human beings, and more specifically, the study of humans and their being in time and space, in relation to physical character, environmental, social, and cultural surroundings.
An affluent individual is, first and foremost, defined by above-average financial resources.
Affect is the general term used in psychology (and in consumer behaviour research) to describe an internal feeling state. In plain language people usually refer to affect as emotion.
Artificial Intelligence is a branch of computer science dealing with the simulation of intelligent behaviour in computers. These processes include learning, reasoning and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.
An ad blocker is a piece of software that usually comes as a browser extension or an app which can be downloaded by consumers in order to remove ads. Users choose to use them for a variety of reasons, including that they feel their online experience is interrupted by ads that blink, flash,…
This is the first step in the contact with a new idea, product or service in which the consumer (or client) have already received information about the existence of an innovation, but a formal and complete opinion has not been created yet.
Attitude Research (also known as Attitude Survey) is a research study conducted to understand consumers' thoughts, feelings and behaviour regarding a specific target (such a product, company or idea).
Ad hoc is a Latin phrase meaning "for this" or "as and when" required.