Ipsos Encyclopedia

Ipsos Encyclopedia - Anchoring

Anchoring is the term used to describe the effect whereby an initial exposure to information or a number serves as a reference point and influences subsequent judgments. This influence usually occurs without our awareness.

Ipsos Encyclopedia - Automotive

The traditional key players in the Automotive industry are Vehicle Manufacturers, Automotive Parts Suppliers, Automotive Finance and Leasing Institutes, Automotive Dealerships for car sales plus automotive independent workshops for services & after sales, Insurance companies as vehicles must be…

Ipsos Encyclopedia - Applied Anthropology

Anthropology is at its core the science of human beings, and more specifically, the study of humans and their being in time and space, in relation to physical character, environmental, social, and cultural surroundings.

Ipsos Encyclopedia - Affluent

An affluent individual is, first and foremost, defined by above-average financial resources.

Ipsos Encyclopedia - Affect

Affect is the general term used in psychology (and in consumer behaviour research) to describe an internal feeling state. In plain language people usually refer to affect as emotion.

Ipsos Encyclopedia - Artificial Intelligence

Artificial Intelligence is a branch of computer science dealing with the simulation of intelligent behaviour in computers. These processes include learning, reasoning and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.

Ipsos Encyclopedia - Ad Blocking

An ad blocker is a piece of software that usually comes as a browser extension or an app which can be downloaded by consumers in order to remove ads. Users choose to use them for a variety of reasons, including that they feel their online experience is interrupted by ads that blink, flash,…

Ipsos Encyclopedia - Awareness

This is the first step in the contact with a new idea, product or service in which the consumer (or client) have already received information about the existence of an innovation, but a formal and complete opinion has not been created yet.

Ipsos Encyclopedia - Attitude Research

Attitude Research (also known as Attitude Survey) is a research study conducted to understand consumers' thoughts, feelings and behaviour regarding a specific target (such a product, company or idea).

Ipsos Encyclopedia - Ad Hoc Research

Ad hoc is a Latin phrase meaning "for this" or "as and when" required.