Herd behaviour refers to the behaviour of individuals within the group.
While there is no formal definition of "high net worth individual," it is most typically used to describe individuals with $5 million USD or more in net worth – in the US, this group is roughly the top 1% in terms of net worth.
Our overall impression of a person, company, brand or product influences our feelings and thoughts about their entire character or properties.
In the COM-B framework, habits fall under 'Motivation' as an automatic processes.
Hedonic Scale is a scale that indicates the extent of respondents' overall liking or disliking for something, e.g. a product they tasted or a concept they viewed (Esomar).
This is/was a popular theoretical model for how advertising (and marketing) works.
A heat map is a graphical representation of data where individual values are represented as colours.