Ipsos Encyclopedia

Ipsos Encyclopedia - Electroencephalogram (EEG)

A neurological monitoring device to record electrical activity of the brain using electrodes placed along a person's scalp.

Ipsos Encyclopedia - Electrocardiogram (ECG)

​A simple, non-invasive measurement of the electrical activity of the heart over a period of time using electrodes placed on a person's body.

Ipsos Encyclopedia - Eye Tracking

​Eye Tracking is the method of measuring of eye movements as one looks at different kind of stimuli.