Ipsos Encyclopedia

Ipsos Encyclopedia - Product Placement Test

Product Placement Study: The test product is placed in the households of target-market consumers to use the product as they would normally use that type of product.

Ipsos Encyclopedia - Product Testing

Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.

Ipsos Encyclopedia - Penalty Analysis

Penalty Analysis: with reference to product testing and used specifically with "Just Right" scales, a statistical approach that provides an assessment of the impact or influence of a number of product characteristics on ratings of overall product acceptance (e.g., overall liking).

Ipsos Encyclopedia - Pack Testing

Pack testing involves evaluating packaging and can play a role from early stage development through to final validation.

Ipsos Encyclopedia - Perceptual Mapping

Broadly speaking, perceptual mapping refers to any technique used to visually display data.

Ipsos Encyclopedia - Purchase Frequency

Purchase Frequency is the number of times that a customer makes a purchase in a given period of time.

Ipsos Encyclopedia - Purchase Cycle

Purchase Frequency is the the number of times that a customer makes a purchase in a given period of time.

Ipsos Encyclopedia - Predictive Analytics

Very wide areas of data examination are included into a class of work now referred to as predictive analytics.