Ipsos Encyclopedia

Ipsos Encyclopedia - Run of Network (RON)

The scheduling of Internet advertising whereby an ad network positions ads across the sites it represents at its own discretion, according to available inventory. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM.

Ipsos Encyclopedia - Repeat

Repeat is a combination of 3 parameters: 1st repeat rate, number of repeat per repeaters and quantity at repeat.

Ipsos Encyclopedia - Random Digit Dialling

This sampling method to contact respondents via the telephone.