Ipsos Encyclopedia

Ipsos Encyclopedia - Semiotics

Semiotics is a desk analysis done by a semiotician on the material issued by the brand (ads or packaging) in its competitive context.

Ipsos Encyclopedia - Storyboard

​A storyboard is a sequence of drawings or photographs (generally in "frames" and accompanied by the relevant copy) that intends to represent the final creative execution of a video commercial (TV or digital) or film.

Ipsos Encyclopedia - Sensory Evaluation

In the market research world, the expression sensory testing is frequently misused to describe a product test where consumers are evaluating a product against sensory attributes.