Ipsos Encyclopedia

Ipsos Encyclopedia - Consumer Survey

A research methodology that involves asking consumers questions and analysing stated responses.

Ipsos Encyclopedia - Cognitive Component

Research on attitudes is often guided by a three-part ("tripartite") framework for conceptualizing attitudes.

Ipsos Encyclopedia - Customer Effort Score

Customer Effort Score (CES) is a simple metric to measure specific consumer experiences with service at different touchpoints.

Ipsos Encyclopedia - Cognitive / Cognition

Very simply, cognition is the process of knowing.

Ipsos Encyclopedia - Confidentiality

​Confidentiality refers to the act of not divulging two types of information in a research study.