Our overall impression of a person, company, brand or product influences our feelings and thoughts about their entire character or properties.
Patient Journey Research: the patient journey refers to the sequence of stages undertaken by any given patient: origination; evaluation/diagnosis; treatment choice/preferences; fulfilment; and compliance/adherence.
The Survey Universe represents the entire group of units which is the focus of the study.
Social advertising is any form of advertising that appears on social media platforms such as Facebook, Instagram, Twitter, Snapchat, Linkedin, Weibo, Wechat, Vkontakte etc.
The survey population is elements of the Survey Universe that are contactable through the survey methodology.
Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to that individual's actions in a natural way, usually through immersive head-mounted displays and head tracking.
A random probability sample is the "gold" standard of survey research.
Brand purpose is a strategic concept which provides a reason for a brand to exist beyond making a profit and encompasses the philosophy behind a brand, and what helps to drive it.
Medical Devices & Diagnostics (MD&D): A medical device is any instrument, apparatus, appliance, software, material, or other article intended by the manufacturer.
Biotechnology applications are used in a variety of fields of science such as agriculture and medicine, including biopharmaceuticals and gene therapy.