Ipsos Encyclopedia

Ipsos Encyclopedia - Anchoring

Anchoring is the term used to describe the effect whereby an initial exposure to information or a number serves as a reference point and influences subsequent judgments. This influence usually occurs without our awareness.

Ipsos Encyclopedia - Tracking Study

Tracking is the generic term for studies that provide measurement over time to update knowledge of brand and competitor performances.

Ipsos Encyclopedia - Face to Face Interview

Face-to-face data collection is often abbreviated to F2F.  The interviewing methodology by which interviewers interview respondents, or sometime recruit participants, in-person, with a computer (CAPI).

Ipsos Encyclopedia - Nonconscious

​Mental functioning and processing that occurs outside of a person's conscious awareness.

Ipsos Encyclopedia - Feelings

Feelings is the conscious or subjective experience of emotion, its "mental and private experience". Psychology makes distinctions between affective reactions: Emotion, feelings and mood.

Ipsos Encyclopedia - Luxury

The broad definition of Luxury when applied to a good is "an inessential, desirable item which is expensive or difficult to obtain" (Oxford Dictionary). Our narrower definition applies to the products or services of specific industries.

Ipsos Encyclopedia - Automotive

The traditional key players in the Automotive industry are Vehicle Manufacturers, Automotive Parts Suppliers, Automotive Finance and Leasing Institutes, Automotive Dealerships for car sales plus automotive independent workshops for services & after sales, Insurance companies as vehicles must be…

Ipsos Encyclopedia - Applied Anthropology

Anthropology is at its core the science of human beings, and more specifically, the study of humans and their being in time and space, in relation to physical character, environmental, social, and cultural surroundings.

Ipsos Encyclopedia - COM-B

COM-B is a 'behaviour system' involving three essential conditions: capability, opportunity, and motivation.

Ipsos Encyclopedia - Affluent

An affluent individual is, first and foremost, defined by above-average financial resources.