Ipsos Encyclopedia

Ipsos Encyclopedia - Affect

Affect is the general term used in psychology (and in consumer behaviour research) to describe an internal feeling state. In plain language people usually refer to affect as emotion.

Ipsos Encyclopedia - Virtual Shopping Test

Virtual Shopping Test. is a research technique that is used to recreate/simulate a specific retail environment or situation in order to gain shopper insights.

Ipsos Encyclopedia - Communities

Market Research Online Communities (MROCs) are a respected research tool for a variety of different online qualitative and quantitative research engagements with a defined audience. Communities originated as an approach for engagement, advocacy and marketing.

Ipsos Encyclopedia - Behavioural Change

Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.

Ipsos Encyclopedia - Postal Surveys

A postal survey is a quantitative data collection method in which paper questionnaires are sent by post to potential participants, the paper questionnaires are completed by the participants themselves (i.e. self-administered), and returned by post to the survey organisation.

Ipsos Encyclopedia - Gamification

Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".

Ipsos Encyclopedia - Snowballing

Snowballing is a sampling technique where existing respondents recruit, refer or recommend others to take part in the research.

Ipsos Encyclopedia - Category Management

Category management is a retailing and purchasing concept in which the range of products sold by a retailer is broken down into discrete groups of similar or related products.

Ipsos Encyclopedia - Millennials

Millennials (or Generation Y) are currently the youngest adult age grouping used in generational analysis of data. With some minor variations, they are defined as those born in the year 1980 and onwards; for example, Pew Research Center defines them as those born in 1981 and after. Ipsos defines…

Ipsos Encyclopedia - Gang Survey

Gang Survey is a hybrid of quantitative and qualitative methodology. 15-25 participants are invited for a 1½ to 2 hour in-facility session, with a mix of self-completed questionnaire and moderated group discussions.