In-Store Observation is a research technique that is used to gain insights from shoppers in a retail environment.
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums,…
While there is no formal definition of "high net worth individual," it is most typically used to describe individuals with $5 million USD or more in net worth – in the US, this group is roughly the top 1% in terms of net worth.
Mixed reality (MR) sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.
An evaluation is a systematic collection and analysis of data in order to assess the strengths and weaknesses of a project, programme or policy.
Machine Learning can be thought of as a set of techniques and tools that allow computers to "think" by making predictions or determining patterns in data.
For consumers, brands are more than just corporate logos. They have meaning, personality and even attitude.
Data fusion is the practice by which two or more separate data sources are brought together to form a single database that contains all the previously separate information.
Exploratory research refers to research that is initiated to learn and explore a topic – this can be bout a category, market, segments or even for opportunities. As such exploratory research sits firmly in the qualitative research domain – being one of the raison d'etre for qualitative…
Causal modeling is a way of testing causal relations between variables.