Ipsos Encyclopedia

Ipsos Encyclopedia - In-Store Observation

In-Store Observation is a research technique that is used to gain insights from shoppers in a retail environment.

Ipsos Encyclopedia - Social Intelligence

Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums,…

Ipsos Encyclopedia - High Net Worth Individual

While there is no formal definition of "high net worth individual," it is most typically used to describe individuals with $5 million USD or more in net worth – in the US, this group is roughly the top 1% in terms of net worth.

Ipsos Encyclopedia - Mixed Reality

Mixed reality (MR) sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

Ipsos Encyclopedia - Evaluation

An evaluation is a systematic collection and analysis of data in order to assess the strengths and weaknesses of a project, programme or policy.

Ipsos Encyclopedia - Machine Learning

Machine Learning can be thought of as a set of techniques and tools that allow computers to "think" by making predictions or determining patterns in data.

Ipsos Encyclopedia - Brand Influence

For consumers, brands are more than just corporate logos. They have meaning, personality and even attitude.

Ipsos Encyclopedia - Data Fusion

Data fusion is the practice by which two or more separate data sources are brought together to form a single database that contains all the previously separate information.

Ipsos Encyclopedia - Exploratory Research

Exploratory research refers to research that is initiated to learn and explore a topic – this can be bout a category, market, segments or even for opportunities. As such exploratory research sits firmly in the qualitative research domain – being one of the raison d'etre for qualitative…

Ipsos Encyclopedia - Causal Modelling / Path Analysis

Causal modeling is a way of testing causal relations between variables.