Ipsos Encyclopedia

Ipsos Encyclopedia - Halo Effect

Our overall impression of a person, company, brand or product influences our feelings and thoughts about their entire character or properties.

Ipsos Encyclopedia - Patient Journey Research

Patient Journey Research: the patient journey refers to the sequence of stages undertaken by any given patient: origination; evaluation/diagnosis; treatment choice/preferences; fulfilment; and compliance/adherence.

Ipsos Encyclopedia - Survey Universe

The Survey Universe represents the entire group of units which is the focus of the study.

Ipsos Encyclopedia - Social Advertising

Social advertising is any form of advertising that appears on social media platforms such as Facebook, Instagram, Twitter, Snapchat, Linkedin, Weibo, Wechat, Vkontakte etc.

Ipsos Encyclopedia - Survey Population

The survey population is elements of the Survey Universe that are contactable through the survey methodology.

Ipsos Encyclopedia - Virtual Reality

Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to that individual's actions in a natural way, usually through immersive head-mounted displays and head tracking.

Ipsos Encyclopedia - Random Probability Sampling

A random probability sample is the "gold" standard of survey research.

Ipsos Encyclopedia - Brand Purpose

Brand purpose is a strategic concept which provides a reason for a brand to exist beyond making a profit and encompasses the philosophy behind a brand, and what helps to drive it.

Ipsos Encyclopedia - Medical Devices & Diagnostics

Medical Devices & Diagnostics (MD&D): A medical device is any instrument, apparatus, appliance, software, material, or other article intended by the manufacturer.

Ipsos Encyclopedia - Biotech

Biotechnology applications are used in a variety of fields of science such as agriculture and medicine, including biopharmaceuticals and gene therapy.