Ipsos Encyclopedia

Ipsos Encyclopedia - Interlocking Quotas

Where the number of interviews required in the completed survey is in cells with more than one characteristic. A cell is a group of people with specific characteristics, such as a certain number of people of an age and gender.

Ipsos Encyclopedia - Google Effect

This is the tendency to forget information that can be found readily online by using Internet search engines such as Google.

Ipsos Encyclopedia - Connected Health

Healthcare systems are under increasing pressure to reduce costs while improving patient outcomes and, in response, the healthcare industry is moving towards a range of value-added services described as "beyond the pill".

Ipsos Encyclopedia - Artificial Intelligence

Artificial Intelligence is a branch of computer science dealing with the simulation of intelligent behaviour in computers. These processes include learning, reasoning and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.

Ipsos Encyclopedia - Correspondence Mapping

A correspondence map is the common outcome of a Correspondence Analysis, where the proximity of variables is a measure of association.

Ipsos Encyclopedia - Push-to-Web Surveys

Also known as “web-first” and “web-push” surveys. A push-to-web survey is a quantitative data collection method in which offline contact modes are used to encourage sample members to go online and complete a web questionnaire. This method is typically used when sampling frames do not include email…

Ipsos Encyclopedia - Cognitive Testing

Cognitive testing is a technique used to test and improve survey questions. During a cognitive interview survey questions are administered and participants are asked about the cognitive processes they go through in answering those questions to uncover problems with those questions and to make…

Ipsos Encyclopedia - Ikea Effect

People often over-value the things they have personally created because of the effort invested.

Ipsos Encyclopedia - Habit

In the COM-B framework, habits fall under 'Motivation' as an automatic processes.

Ipsos Encyclopedia - In-Store Intercept

In-Store Intercept is a research technique that is used to gain insights from shoppers in a retail environment. It involves talking to shoppers at the moment of purchase (in-store) so hence the name intercept.