Reconvened Group Discussion refers to groups that are conducted with the same set of respondents across 2 separate sessions.
The tool(s) or software that are used to collect the answers given by respondents in such a way that they can be analysed.
Nested Sample or Multi-Stage Sample is a sample that is selected in stages, where the sampling units at each stage are sub-samples from the previous stage (e.g., first males, then ages 18-24).
Valence categorises a stimulus (event, object or situation) based on the degree by which it is intrinsically attractive (positive valence) or aversive (negative valence).
Clutter Reels, used in copy testing, are pools of TV commercials (~5) that include the one(s) being tested.
Customer retention is what an organisation measures to understand and consequently reduce customer churn.
This term comes from a combination of 'big data' and 'thick description', an anthropological research methodology that documents not only human behaviour, but also the context of that behaviour.
Noun (statistics) a discrete classification of data, in which data are neither measured nor ordered but subjects are merely allocated to distinct categories.
Test vs Control Design is a form of scientific control designed to minimise the effects of variables other than the variable(s) of interest.
Peoplemeters electronically record who is watching TV and what they are watching.