Ipsos Views

Driving quality

Quantifying the connection between quality and loyalty in automotive purchase.

Dancing with Duality

Achieving brand growth in a mindful and mindless world.

Taking a stand in the age of COVID-19

A corporate communications perspective.

When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes

Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.

Customer needs in times of crisis

Lessons and challenges from the automotive industry.

The Forces of Customer Experience

The science of strong relationships in challenging times.

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.