Ipsos Views

Dancing with Duality

Achieving brand growth in a mindful and mindless world.

Taking a stand in the age of COVID-19

A corporate communications perspective.

When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes

Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.