Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Achieving brand growth in a mindful and mindless world.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Lessons and challenges from the automotive industry.
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
The science of strong relationships in challenging times.
Why customer experience still matters amid COVID-19 and social distancing.
In this changing world, retailers need to adapt to remain relevant and competitive.
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.