Ipsos Views

Bigger innovations need bigger data

Using consumer “signals” to identify new Innovation Spaces.

When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes

Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.

A matter of fact?

Practical steps for making Big Data work.

Mixed Mode Research: Reaching the right people in the right way to get the data you need

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.

Mobile first survey design

A mobile first approach is not just the future – it is our reality.

A New World: Transitioning research online

The decision to move from offline to online research should not be “if”, but when.

Navigating the online sample market

The pursuit of quality in sampling for research studies.