Ipsos Views

Dancing with Duality

Achieving brand growth in a mindful and mindless world.

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

Beyond price promotions

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.