Ipsos Views

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Using consumer “signals” to identify new Innovation Spaces.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

Considerations and actions before, during and after coronavirus.

Innovating in Challenging Times – Issue 2

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

How to get ahead of the curve with consumer-led product innovations.