Affluent Intelligence: affluencers and the power of authentic influence
There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them and whether you’ve even reached them at all. That’s why the idea of Influence is so powerful.
Oncology: The Disease, The Dynamics & The Complexities (2018)
Cancer is one term that encompasses many different diseases. There is no one cause of cancer, nor is there a single treatment protocol. Incidence and prevalence rates differ globally, treatment is managed by numerous physician specialties and our ever-evolving understanding of the disease makes it challenging to remain current…
Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?