Innovation & Knowledge

Consumer & Shopper

Millennial Myths and Realities in the UK

A major new Ipsos MORI report into Millennials reveals the truth about the “most derided generation”.
5 June 2017
Culture
Consumer & Shopper

Ipsos Encyclopedia - Habit

In the COM-B framework, habits fall under 'Motivation' as an automatic processes.
26 May 2017
Consumer & Shopper

The Millennial Influence in Asia - 2017

How Millennials of Asia will shape tomorrow's payments landscape.
18 May 2017
Consumer & Shopper

Looking Back On 40 Years Of Retail – Top Tips For The Future!

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
16 April 2017
Retail
Consumer & Shopper

Pathways to Progress Global Youth Survey 2017 - Economic Prospects & Expectations

Young people today make up the largest youth population in history. Their successes and struggles are as diverse as their personalities and aspirations.
13 April 2017
Consumer & Shopper

Bank 3.0: A Battlefield of Digital Finance in Taiwan

Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.
28 March 2017
Financial Services
Consumer & Shopper

Ipsos Encyclopedia - In-Store Intercept

In-Store Intercept is a research technique that is used to gain insights from shoppers in a retail environment. It involves talking to shoppers at the moment of purchase (in-store) so hence the name intercept.
17 March 2017
Consumer & Shopper

Southeast Asia New Year, 2017 - New Opportunities

Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
22 February 2017
Consumer & Shopper

The Most Influential Brands in Canada in 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
6 February 2017
Consumer & Shopper

Incremental versus Monumental Decision-Making

How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
12 January 2017