Innovation & Knowledge

Consumer & Shopper

The Most Influential Brands in Canada in 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
6 February 2017
Consumer & Shopper

Incremental versus Monumental Decision-Making

How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
12 January 2017
Consumer & Shopper

Black Friday: The Story So Far

In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
14 November 2016
Retail
Consumer & Shopper

Affluent Population Increases Influence in APAC. But What About Women?

Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
8 November 2016
Consumer & Shopper

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
21 October 2016
Consumer & Shopper

Don’t Let Promising Breakthrough Innovations Die

Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
19 October 2016
Consumer & Shopper

How Present Is Your Brand In The Lives Of The World's Most Affluent?

The Ipsos Global Affluent Survey is a unique database which allows planners to compare and contrast the behaviour and media consumption of the Affluent individuals across 49 countries in the world.
13 October 2016
Consumer & Shopper

Affluents in The Middle East Have The Highest Ownership of Wearable Tech

On October 13- 2016, we celebrate the 4th release of the Ipsos Affluent Survey EMEA.
13 October 2016
Consumer & Shopper

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.
7 October 2016
Consumer & Shopper

How to Seize the Heart of Yummy Mummy?

Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?
5 October 2016