Years of successful trade led Vietnam’s hog farmers toward a period of expansion, leaving them unprepared for a sudden decrease in demand from China, their largest export partner.
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
Cambodia, Lao PDR, Myanmar, and Vietnam, collectively known as CLMV, account for a third of ASEAN geographical area and experience continuous growth in both GDP and population.
Statistics from the Payment and Clearing Association of China show that from 2013 to 2016, the number of transactions made through non-banking mobile apps increased from 3.7 billion to more than 97 billion.
Healthcare systems are under increasing pressure to reduce costs while improving patient outcomes and, in response, the healthcare industry is moving towards a range of value-added services described as "beyond the pill".
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
Ipsos has released 2017’s Most Influential Brands study. Polling 2000 Australians, it looks at key drivers that define ‘influence’ and five complementary factors that impact it.
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
A major new Ipsos MORI report into Millennials reveals the truth about the “most derided generation”.
