Innovation & Knowledge

Media & Brand Communication

How technology can fuel behavioral research – and enrich your insights

This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
12 March 2019
Media & Brand Communication

[Webinar] Maximizing your medtech launch plan

View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
11 March 2019
Media & Brand Communication

US Affluencers & the Power of Authentic Influence

Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
5 March 2019
Media & Brand Communication

The Super Bowl Creative Tool Box

No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
5 March 2019
Media & Brand Communication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

12 February 2019
Media & Brand Communication

Does your media plan maximize value, or just cut costs?

Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
7 February 2019
Media & Brand Communication

Should Brands Try to Change the World?

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
29 January 2019
Consumer Goods
Media & Brand Communication

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
10 January 2019
Technology & Telecoms
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
3 January 2019
Media & Entertainment
Media & Brand Communication

Instagram’s Impact on Indonesian Businesses

With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
7 November 2018