An in-depth analysis of social media usage habits worldwide.
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
Findings of Ipsos/Google advertising sequencing research experiment
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Our latest paper provides step-by-step guidance to launch strategies that are nuanced enough to capture value across stakeholders, supported by the right evidence at the right time and fit for a variety of future scenarios.
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
