Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
An in-depth analysis of social media usage habits worldwide.
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
Findings of Ipsos/Google advertising sequencing research experiment
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.