Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
How early communication research enables marketers to make more creative, bolder advertising…faster.
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Audience measurement measures how many people are in an audience within a given market. Radio Audience measurement specifically relates to radio listenership.