Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
Ipsos Encyclopedia - Independent Variable (aka Causal Variable)
An independent variable (also commonly referred to as a 'predictor variable', an 'explanatory variable', an 'input variable', or a 'regressor') is a type of variable used in statistical modelling, the other type being a dependent variable (also commonly referred to as an 'outcome variable', an 'experimental variable' a 'regressand', or an 'explained variable').
Ipsos Encyclopedia - Neurometrics
Neurometrics is a hybrid term developed over recent years in usage among practitioners of neuroscientific based market research to refer to the general category of nonconscious methods used to gauge response to all types of marketing elements such as advertising, packaging, product, etc.