Ipsos Encyclopedia - Cognitive Testing
Cognitive testing is a technique used to test and improve survey questions. During a cognitive interview survey questions are administered and participants are asked about the cognitive processes they go through in answering those questions to uncover problems with those questions and to make recommendations for improvements. Cognitive testing is also known as cognitive interviewing but should not be confused with the cognitive interviewing used by the police with witnesses.
Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.