Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
Brazil Pulse - 94% of Brazilians Believe Brazil is Heading in the Wrong Direction - January 2018
The country is still heading in the wrong direction to 94% of Brazilians, repeating the result of previous months. This decline in confidence in Brazil was trigged in January 2015 and stabilized at very high levels since then. Everything indicates that this perception will only change with the economy recovery and the reduction of uncertainties regarding the electoral scenario.
Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?