How connected health is disrupting the world of MedTech?
Snowballing is a sampling technique where existing respondents recruit, refer or recommend others to take part in the research.
Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Leveraging your distinctive brand identity to grow your brand.
Gang Survey is a hybrid of quantitative and qualitative methodology. 15-25 participants are invited for a 1½ to 2 hour in-facility session, with a mix of self-completed questionnaire and moderated group discussions.
The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.
A research report for Her Majesty's Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) provides insights into current perceptions of crime, safety and local police, along with public interactions with the police.
A decision tree is a way of visualizing a process like a tree which start at the top and iteratively making splits into nodes.
The 2017 Climate Change Report report provides the findings of the annual climate change research conducted in Australia by Ipsos Social Research Institute.
The binomial test is a statistical test on a variable with two categories (such as yes or no) which tells you if observed percentages are significantly deviating from a theoretically expected (binomial) distribution (at a certain level of accuracy).