A seven-step guide for organisations to derive more value from a better mystery shopping programme.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
Findings of Ipsos/Google advertising sequencing research experiment
A briefing on how the world’s premier ageing society feels about growing older in Japan.
Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.
Ipsos 2019 SEA Syndicated Research Series. The first of Ipsos SEA syndicated reports, Financial Services in a Digital Age caters to the rapid evolution that is taking place in the personal payment space across 6 South East Asian markets.
Ipsos 2019 SEA Syndicated Research Series. Ipsos’ Parenting Decoded 2019 brings unparalleled reach and understanding to the incredible diversity of parenting needs, values and beliefs across key markets in South-East Asia.
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.