The Economic Pulse of the World - December 2016
2016 has been a turbulent year, with a number of global events, such as Brexit and the US presidential elections, influencing the global economic situation. Despite all the calamity of the outgoing year, all three Ipsos Global @dvisor economic assessment averages are finishing on a positive note.
How to Select the Right Celebrity Endorser?
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
Great Expectations - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.