The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.
Ipsos Encyclopedia - Qualitative Research
As Qualitative practitioners at Ipsos, we know that its purpose and value to marketers has been its ability to uncover fresh, unexpected and in depth learnings that help identify, create and maintain a distinct point of difference for their innovations and brand and communication propositions.
Ipsos Encyclopedia - System 1/ System 2
System 1 and system 2 have become some of the most widely used terms in market research as the industry seeks to integrate behavioural science into its practice. Whilst the principles of these terms are fairly simple, there are also some complexities associated with them that needs to be understood.
Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.