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Society

The Economic Pulse of the World - December 2015

The national economic assessment index finishes the year flat with four in 10 (39%) of global citizens describing their global economic situation as “good”. Despite some mid-year fluctuations (July 2015 – 42%), the national index remains exactly the same as it was one year ago. Winners and losers: Italy recorded the highest net points gain in 2015 (16%, + 9pts.). Brazil shed the most points, to end the year at the all-time low (4%, - 18 pts.).
1 January 2016
Society

China Pulse - December 2015

China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.93 percent at comparable prices in Q3 2015.
31 December 2015
Media & Brand Communication

Who’s Killing Creativity Now?

Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.
22 December 2015
Society

Europe Briefing 2015

This briefing pack summarises Ipsos research on public attitudes in Europe during 2015.
9 December 2015
Society

Perils of Perception 2016

This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
2 December 2015
Society

The Economic Pulse of the World - November 2015

Stability or stagnation? As we enter the final stretch of the year, all three economic assessment categories remain static—demonstrating no change over the last month in the global national (39%), local (24%) or future local (30%) economy assessments.
1 December 2015
Consumer & Shopper

A Closer Look At Behavioural Economics And Concept Testing For CPG

Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations. This is what makes consumers neatly or broadly rational. Rationality does not assume consumers are conscious of their preferences, motives and decision processes. Consumers operating under System 1 may not always make the most consistent choices but that doesn’t make them in essence irrational consumers.
14 November 2015
Consumer Goods
Media & Brand Communication

2015 Ipsos Reputation Council Report

Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
5 November 2015
Society

The Economic Pulse of the World - October 2015

Cautious optimism for the future. After a dismal showing for all index assessment categories last month, things are looking better this time around, with two out of three assessments improving compared to last wave.
1 November 2015
Society

Flair Mexico 2016 - A Year Of (More) Scrutiny And Change

“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.
1 November 2015