Moving Past the Tweak to Uncover the Optimal
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.
India: Consumed by a Health Wave
India lags behind the world when it comes to the tag of being a ‘healthy’ nation, with healthcare accounting for only 0.9 per cent of national GDP as against 12 per cent by G7 countries. Health as a topic has never been centre-stage in the larger discussions on the country’s progress and growth.
The Economic Pulse of the World - April 2015
After losing ground in each of the past two waves, the national economic assessment is on the rise once again with four in 10 (41%) global citizen consumers rating the state of their national economy as “good”, up two points since last sounding. While the local economy assessment (31%) remains idle this month, respondents look into the future with a cautious optimism, with one in 4 (25%) saying the economy in the local area will be stronger in the next six months, up one point since last sounding.