20 Years Of Change Among Europe’s Affluent Consumers
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
The Economic Pulse of the World - May 2015
After gaining two points last sounding, the national economic assessment is down one point this month with four in 10 (41%) global citizens rating their national economies as good. For a third month in a row there is no change in the local economic assessment; and the future local assessment is holding steady for a second straight month.
Moving Past the Tweak to Uncover the Optimal
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.
Opportunities and Challenges in China’s 3D Printing Market
3D printing will likely prove to be one of the most disruptive and revolutionary technological developments of the current age. It has the potential to shake to the core every production and retail focused industry, with innovators claiming it will transform the home into a production centre for anything ranging from objet d’art to human organs.
India: Consumed by a Health Wave
India lags behind the world when it comes to the tag of being a ‘healthy’ nation, with healthcare accounting for only 0.9 per cent of national GDP as against 12 per cent by G7 countries. Health as a topic has never been centre-stage in the larger discussions on the country’s progress and growth.
The Economic Pulse of the World - April 2015
After losing ground in each of the past two waves, the national economic assessment is on the rise once again with four in 10 (41%) global citizen consumers rating the state of their national economy as “good”, up two points since last sounding. While the local economy assessment (31%) remains idle this month, respondents look into the future with a cautious optimism, with one in 4 (25%) saying the economy in the local area will be stronger in the next six months, up one point since last sounding.