Brand Biden vs Brand Trump
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.
Global Infrastructure - Public Satisfaction and Priorities - Oct 2016
The survey included questions related to infrastructure - road, rail and air networks, utilities such as energy and water, and broadband and other communications. It has provided attitudinal and ‘satisfaction’ data across 26 countries. Here are the results for Great Britain.
2016 US Elections - What Are The effects of Trump’s “Hot Mike” Incident? (October 19)
Three weeks out from election day the Reuters/Ipsos poll finds Clinton’s bump from the last week or so receding just in time for the third debate. The effects of Trump’s “hot mike” incident and second debate performance appear to have subsided somewhat, and the election has reverted back to pre-debate levels.
Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.