Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
A new Ipsos report explores the extent to which Gen Z exist in the UK.
Ipsos has worked closely with the United Nations High Commissioner for Refugees (UNHCR) to understand the experiences and support given in neighbouring countries and across Europe to people fleeing the Russian invasion of Ukraine.
Technical notes and methodology for Ipsos Global Trends 2023.
This is our broadest edition ever, covering 50 markets, 87% of the global economy and 70% of the global population. It reveals as much continuity as change.
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
We’ve identified six Macro Forces that impact societies, markets and people.
Busy, stressful lives mean that people need time out
When the here and now is grim, people look to the past for comfort
Uncertainty makes future planning difficult for people and businesses
New ways of thinking are emerging about the role of businesses, economics and institutions