In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
Shanti Uganda is eradicating preventable maternal mortality throughout Uganda using a unique collaborative care model.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
Young people today make up the largest youth population in history. Their successes and struggles are as diverse as their personalities and aspirations.
The Future Cities Dialogue engaged urban citizens in possible future urban scenarios. Citizen feedback on their preferences and priorities for future urban living is feeding into Innovate UK’s broader work on future urban systems integration and understanding and identifying the market opportunities this generates.
Ipsos has been the biggest research company in Serbia for 20 years (since 2009 as Ipsos) and, at the same time, by far the biggest in the segment of political pre-election surveys.
Global study shows many around the world see merits of European project, but support under pressure in core Member States. 60 years ago, on 25 March 1957, Belgium, France, West-Germany, Italy, Luxembourg and the Netherlands signed the Treaty of Rome, establishing the European Economic Community, the legal basis of today’s European Union (EU).
A majority of Britons say Donald Trump should have been invited for an official state visit although should not give a speech in parliament.
South Africans appear disheartened by the country's political leadership, according to the latest eNCA / Ipsos Approval Ratings poll. The poll canvassed 3,416 adult South Africans between 25 October and 28 November 2016*.
As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?